In news that makes you go “why was this ever a thing?”, the NCAA will now allow Women’s College Basketball to use the term “March Madness” for branding and marketing purposes.
The move by the NCAA, which was announced on Wednesday, is one of two important decisions made by the organization in an effort to create a more equal playing field for women’s college basketball compared to the men. In addition to the allowance of “March Madness”, which was previously reserved exclusively for the men’s side, the NCAA has introduced a new budget for the men’s and women’s tournaments.