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What's in a stadium's name? Millions and millions of dollars

Bendapudi announced changing the name of Papa John's Cardinal Stadium to Cardinal Stadium during a press conference at the University of Louisville. Courtesy WHAS11

Fifteen months since the University of Kentucky’s football stadium was rebranded as Kroger Field, UK’s director of athletics will sometimes slip up and call it Commonwealth Stadium.

Old habits die hard. New traditions take time. But as naming rights revenue becomes a significant source of funding in college athletics, old habits tend to fall in line and follow the money.

When Juliet asked Romeo, “What’s in a name?