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What was Hardee’s problem yesterday?

An unexpected side story of yesterday’s game was the shade Hardee’s threw at Kentucky Football. At the beginning of the Citrus Bowl, the fast-food chain sent out this bizarre tweet:

Kentucky is finally recovering from the Bear Bryant years just like we're recovering from eating a dozen Bacon Egg and Cheese Biscuits this morning

— Hardee's (@Hardees) January 1, 2019

Huh? Is that supposed to be a compliment on an insult? Or is Hardee’s just trying to show off that they knew Bear Bryant used to be our coach?