TJ Beisner has left his role as the Kentucky basketball director of player personnel to run NIL operations at North Carolina, On3 confirmed.
CBS’s Matt Norlander was the first to report the news on Monday.
Known as the Wildcats’ de facto general manager, Beisner handled plenty of roles for John Calipari. He has been around the program for the last five years. But in the last two seasons, Beisner’s role in helping Kentucky manage name, image and likeness can’t be underscored.