No, really, what is this? Cal just posted it on Twitter with a link to something called Ceeks. From Ceeks.com, it looks like Ceeks is a fancy set of headphones. The site calls them “the first smart audio headphone” and in this video on Bloomberg.com, Cal says it will provide fans with a virtual reality experience:
Calipari says he wants to use virtual reality headsets during games or practice to give fans a more in-depth experience, with his team in game prep and training, and even in recruiting to give prospects a closer look at the program.