Earlier this week, we learned about Kentucky quarterback Will Levis’ new NIL deal with War of Will, a Thoroughbred stallion at Claiborne Farms. The first commercial is already out. Watch below as Kentucky’s QB1 describes the similarities between Division 1 athletes, like himself, and Grade 1 stallions, like War of Will. It will begin airing tomorrow on FS2’s America’s Day at the Races.
Levis shared another look at their campaign on social media yesterday:
This is the first-ever NIL deal between a college athlete and a Thoroughbred stallion, and it’s not surprising that it comes from Levis when you look at his innovative portfolio.