This is what NIL is all about, folks.
During the opening game of the NCAA Tournament’s First Four on Tuesday night between Southeast Missouri State and Texas A&M-Corpus Christi, you might have noticed a couple of familiar faces pop up during a commercial break. As part of a new name, image, and likeness (NIL) deal with the popular cellular carrier AT&T, Kentucky senior forward Jacob Toppin and former Wildcat star Shai Gilgeous-Alexander were featured in the company’s latest March Madness ad.
In the commercial, AT&T spokesperson Lily is sitting in a room next to the Kentucky mascot and Toppin while toying with their phones.