Kentucky wide receiver Wan’Dale Robinson unveiled his new WR1 brand, website and clothing line today, part of his new partnership with Lexington-based sports management company The Virtus Brand and clothing store Kentucky Branded.
The first major Name, Image, Likeness deal for a UK Football player, Robinson announced the news and the new brand in a “Welcome Home” video on Instagram. He wrote, “I’m very excited to work with The Virtus Brand team because they’re not just businessmen, a lot of them are former athletes who have been in my shoes. I’m really looking forward to the opportunities to come.