The Kentucky Wildcats men’s basketball team arrived in New York City yesterday ahead of their season opener against Duke in the Champion’s Classic.
After attending a Knicks game in Madison Square Garden last night to watch some former Wildcat players and staff, they went to Times Square this morning to unveil their latest NIL deal.
#BBN takes over Times Square!
We could not be more excited to partner with these incredible #Kentucky basketball players, #NIL has been long overdue!#ForThePeople x #LaFamilia pic.