The University of Kentucky is leaning heavily into Will Stein‘s motto.
Not long after Stein was officially hired as the football program’s new head coach on Monday, the university filed a trademark for “Feed The Studs” on Tuesday morning. The application has been accepted, but not yet assigned to an examiner, per the government’s website. Shoutout to KSBoard user FinnaGoHam for the doing the digging.
Included in the trademark is an identification of goods and services that reads: “clothing; headwear; hats”. So get ready to buy some Feed The Studs hats and t-shirts, BBN.