UK Athletics announced a new program for fans called BBN United on Friday.
The new program is described in a press release as “an innovative loyalty and membership platform and the official fan club of UK Athletics.”
The idea is a way to give fans a new level of access at a price with the funs going to revenue sharing.
Here is a press release from UK Athletics:
LEXINGTON, KY – Few fan communities across college sports match the passion of Big Blue Nation. Today, University of Kentucky Athletics has unveiled BBN United – an innovative loyalty and membership platform and the official fan club of UK Athletics – developed and operated by fan experience leader Two Circles and UK’s longstanding multimedia rights partner JMI Sports.