The University of Kentucky Athletics Department is launching the “BBNIL Exchange,” the school announced Thursday. The service will be used to connect UK student-athletes with interested entities to make deals compensating for the use of their name, image and likeness (NIL).
Interested parties can register for the BBNIL Exchange now at ukathletics.com/bbnilexchange
The BBNIL Exchange is powered by INFLCR, which is the leading athlete brand-building and NIL business management app for elite athletic organizations. Kentucky was INFLCR’s first partner institution, with Thursday marking the five-year anniversary of the initial agreement. The announcement of the BBNIL exchange is another strong step in the foundational collaboration between the two organizations.