And KSR is not a fan of the look.
The renaming of the stadium? We can deal with that. Whatever. Call it anything as long as the team is performing inside. But adding a corporate logo to the actual field? Nah, we don’t like that. It’s too much. This isn’t NASCAR. It’s college football.
As reported on Monday of this week when the deal was first announced, Kroger will have its logo on the 25-yard lines, opposite the two Southeastern Conference emblems. It will obviously be very clear during play (because it’s ON the field) and I can’t imagine it will go over well with fans — those in the stadium and those watching at home.