The Zach Calzada money-flaunting video took on a life of its own at the end of last week. It was sent to one fan and ballooned into a national story with investigative journalists digging up and revealing precise NIL contracts. It was a mess and one that could have easily been avoided. Sure, it was not a great look for Kentucky’s former starting quarterback, but it also served as a good reminder to all fans: Don’t message players!
If you’ve somehow missed this story, Zach Calzada posted a video of himself showing off stacks of hundred-dollar bills in response to a Kentucky fan named Garrett, who had been sending him chastising messages on Snapchat.