Money.
On June 13, the UK Board of Trustees approved a $110 million athletics investment plan. Buried inside was a formal request for information (RFI) about building a large-scale entertainment district on campus — the kind of “fan zone” that could transform the south side of campus around Kroger Field, Kentucky Proud Park, the Wendell & Vickie Bell Soccer Complex, and John Cropp Stadium.
Athletics director Mitch Barnhart told BBN Tonight’s Maggie Davis he envisions something like Milwaukee’s Deer District — a sports, retail, and dining hub where thousands gather on game days, even without tickets.