It was during Kentucky’s 79-70 victory over Harvard on Dec. 2 that ESPN analyst Jay Bilas used the network’s television broadcast to pump Rupp Arena ice cream.
Soon, a Wildcats cheerleader was presenting the former Duke standout a cone of Rupp soft serve while he was on air.
In that moment, “Rupp Arena ice cream” went to a different level of buzz.
“As long as there is ice cream, (Rupp Arena) is the Mecca of college basketball,” Bilas said, drolly, when he returned to Lexington in January.