Kentucky basketball’s annual Big Blue Madness made its long-awaited return to Saturday night, but this time it came with a twist. For the first time ever, Kentucky added a new pre-Madness event called BBN United FanFest, a massive fan experience designed to keep energy flowing all day long.
The good: An ambitious idea comes to life
The idea was ambitious, a four-hour block from noon to 4 p.m. filled with music, autographs, live podcasts, trophies, and interaction between fans, players, and coaches. It was the kind of concept that sounds like it should’ve existed all along.