After a 35-13 humiliation at the hands of South Carolina, Kentucky coach Mark Stoops stepped to the podium and delivered a message that felt completely disconnected from the reality fans had just witnessed.
"We're a better football team," Stoops claimed. "We're doing some good things. We just gotta be better."
The statement is staggering when juxtaposed with the facts: Kentucky has now lost 14 of its last 16 SEC games, including seven straight. It has been a full calendar year since the Wildcats’ last conference win. This sentiment echoes the institutional delusion articulated by Athletic Director Mitch Barnhart back in April, who called the team's previous 4-8 season a "one-year blip.