Fansided · Jul 23, 2025
Revenue split rumors reveals deep divide in BBN
Sep 14, 2024; Lexington, Kentucky, USA; A Kentucky Wildcats fan dressed as a pope raises a thumbs down during the first half against Georgia Bulldogs at Kroger Field. Georgia won 13-12. Mandatory Credit: Carter Skaggs-Imagn Images | Carter Skaggs-Imagn ImagesKentucky fans keep fighting over the wrong thing
The rumor mill doesn’t need facts—it just needs WiFi and a social media account.
This week, a false report lit up social media claiming Kentucky would allocate 45% of its upcoming revenue-sharing pool to the men’s basketball program. No confirmation, no details—just a vague number and a whole lot of reaction off a CBS report.
It didn’t take long for the BBN civil war to reignite.