The rumor mill doesn’t need facts—it just needs WiFi and a social media account.
This week, a false report lit up social media claiming Kentucky would allocate 45% of its upcoming revenue-sharing pool to the men’s basketball program. No confirmation, no details—just a vague number and a whole lot of reaction off a CBS report.
It didn’t take long for the BBN civil war to reignite.
Some fans instantly backed Mark Stoops and the football program. Others defended the basketball tradition. But for a rumor that wasn’t even true, the fighting sure felt real.