Pringles enters NIL with March mustache collection

Provided by PringlesPringles has become the latest brand to enter NIL ahead of March Madness.

The stackable potato chips company has signed three college basketball players known for their mustaches. Dubbed the “Pringles March Mustache Collection,” Gonzaga‘s Drew Timme, Virginia‘s Ben Vander Plas and Duke‘s Dariq Whitehead have all inked NIL agreements.

As part of their deals, Pringles has created a limited-edition can collection featuring the three athletes, along with the company’s mascot Mr. P. The cans feature off the variety of mustaches, from the the horseshoe to the pencil and the caterpillar. Each athlete will promote the brand throughout the NCAA Tournament has been assigned a flavor.

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