One year and two days after the NCAA lifted a barricade that prevented student-athletes from profiting from their name, image and likeness, Cristian Conyer‘s commitment to Tennessee over Kentucky started a week of debate around the BBN about NIL.
“What’s Kentucky doing? How exactly does it all work? Is it even legal?”
Mark Stoops clarified some answers to those questions Thursday morning on Kentucky Sports Radio. A few hours later, KSR received perspective from the other side. Fred Johnson is the CEO of Athlete Advantage. One of the primary NIL entities in town, Athlete Advantage represents more than a dozen Kentucky student-athletes in multiple sports, from Maddie Scherr to Will Levis and JJ Weaver.