With the early signing period now here, UK Athletics just got a game-changer in the growing world of NIL.
The Virtus Brand, an independent player management company that’s already been involved with NIL deals with UK athletes, has partnered with an organization called The Big Blue Legacy to manage NIL funds for athletes in all of UK’s 29 men’s and women’s sports programs through The 15 Fund, according to a press release.
Here is the release:
Prominent business leaders from across the Commonwealth and beyond have united to create The Big Blue Legacy, an organization that will allow business leaders to support the University of Kentucky student-athlete NIL opportunities through pledging to “The 15 Fund”.