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NCAA’s Mark Emmert pushing for temporary NIL guidelines by July 1

Temporary name, image and likeness guidelines are expected to be in place by July 1, NCAA president Mark Emmert announced in a memo issued to administrators in all three Divisions.

In the memo obtained by Nicole Auerbach of The Athletic, Emmert made it clear that while permanent measures were unlikely to be finalized in the immediate future, interim measures will be in place by July 1 that will allow student-athletes to take advantage of NIL opportunities.

“Although permanent NIL rule changes by July 1 are unlikely due to the legal environment, we are working with divisional governance bodies to develop interim solutions that will fairly allow student-athletes to take advantage of NIL opportunities regardless of the state in which they are enrolled,” Emmert said in the memo.