The NCAA will use the "March Madness" phrasing and branding in conjunction with the women's basketball tournament beginning in 2022, following one of the recommendations issued by a law firm tasked with investigating gender disparities among the governing body's championship events.
"Women's basketball has grown tremendously over the past several years, and we remain focused on our priority of enhancing and growing the game," said Lynn Holzman, the NCAA vice president of women's basketball.
"The brand recognition that March Madness carries will broaden marketing opportunities as we continue that work to elevate the women's basketball championship.