The University of Kentucky’s deal with JMI to bring NIL in-house has been a big talking point in Big Blue Nation this week following KSR’s article about how the partnership, among other things, has played a part in the basketball program’s recent struggles on the recruiting trail. In an effort to clear the air, athletic director Mitch Barnhart spoke to Tom Leach on the official pregame show ahead of Kentucky vs. Indiana.
Barnhart started by talking about UK’s long history with JMI, going back to 2014. The partnership was extended through 2040 back in August, a deal valued at $465 million.