Mark Stoops, Kentucky look to 'get on the same page' with evolving NIL landscape

Adapt or die. That is quite often the world in modern athletics as sports are always changing. The evolution of athletic profiles to go along with the installation of analytics is helping change sports that are both played indoors and outside. However, college athletics is facing a different challenge.

Name, image, and likeness (NIL) have presented the opportunity for players in the NCAA to profit for the first time in the history of the organization. No longer is it illegal for a point guard, running back, or designated hitter to make a buck on the side while being on scholarship as a student-athlete. However, things are changing fast in this realm.

“I think early on there was a lot of…