In December Louisville football fans flooded the phone lines of call-in sports talk radio shows, demanding for the Cardinals to fire Scott Satterfield. Two months later, Satterfield is the most popular man in the city of Louisville.
This dramatic glow up for the once sitting duck head coach is a masterclass in public relations. Like Johnson & Johnson after the Chicago Tylenol Murders, the last two months should be used as a lesson in college PR classes. Let’s take a look at the UofL Football PR Playbook (one that was not stolen from Wake Forest).