Ahead of Kentucky and Louisville renewing their rivalry on Saturday afternoon, VisitLEX — the convention and visitors bureau of Lexington, Kentucky — is tapping into the name, image and likeness space.
The new marketing campaign is only something that could have been thought up in Lexington, which is nicknamed the Horse Capital of the World. VistLEX has inked endorsement deals with Kentucky kicker Jackson Moore and offensive lineman Kenneth Horsey.
Their last names make for the perfect slogan for the visitors bureau — “Moore Horsey.