The first-ever deal of this type partners Levis with former Preakness Stakes winner War of Will.
Here are details in a press release:
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LEXINGTON, KY, UNITED STATES, April 6, 2022 /EINPresswire.com/ — Sports Management Company Athlete Advantage is announcing a newly formed N.I.L. (Name, Image, and Likeness) partnership agreement between Syndicate owned Thoroughbred Stallion War of Will, and University of Kentucky football’s most prominent player, Quarterback Will Levis.
The agreement will consist of a multimedia advertising campaign that will center on the athleticism of both football players and racehorses and will represent the first N.