Kentucky just secured one of the biggest media rights deals in America, but is it a good thing?
Marty McCord, wearing a Jared Lorenzen jersey, watches Matt Jones perform a special radio show in honor of Jared Lorenzen in front of a live audience at Highlands Athletics in Fort Thomas, Ky., on Thursday, July 11, 2019. Kentucky Sports Radio host Matt Jones and started a fund to help support Jared Lorenzen's family. Kentucky Sports Radio Jared Lorenzen | Albert Cesare / The Enquirer via Imagn Content Services, LLC
The University of Kentucky has made one of the biggest financial commitments in its athletics history, announcing a $465 million extension with JMI Sports that will keep the partnership in place through 2040.
