There’s a lot of noise right now around Kentucky’s relationship with JMI Sports, NIL, and how revenue sharing is going to work going forward. Rumors and anonymous sources are part of the landscape, but it’s worth separating that from what’s actually documented and on the record.
This is a facts-only look at what Kentucky and JMI have publicly said and signed. We will let you draw your own conclusions.
JMI has been Kentucky’s multimedia rights partner for more than a decade
JMI Sports became the multimedia rights partner for UK Athletics in 2014.