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Kentucky football one among many dealing with declining ticket sales

So season ticket sales for Kentucky football’s 2018 campaign are down 10 percent from a year ago.

The numbers suggest UK has plenty of company.

Fact is, actual game attendance is down for most every major sport, with college football no exception. The NCAA’s numbers last year revealed average attendance for the 129 FBS teams dropped by 1,409 fans per game from 2017 to 2016.

That’s the largest decline since 1983, a span of 34 years. And the overall FBS average of 42,203 was the lowest since 1997. Considering that the all-time high was 46,791 in 2008, that’s a 10.