The John Calipari era brought “La Familia” to Kentucky basketball’s NIL scene. His departure led to the launch of “Club Blue,” complete with high-profile concerts, team events, and tiered gifts for donors. Now, in the Mark Pope era, Kentucky athletics is making another major shift — introducing BBN United.
According to a release from the University of Kentucky, BBN United will be the official fan membership program for UK Athletics, designed to connect Big Blue Nation with its student-athletes like never before.
“It’s where passion fuels purpose,” the release states. “BBN United isn’t just a membership.