The basketball Gods don’t typically deliver a nonconference blueblood matchup this late in the season. But thanks to the final edition of the SEC/Big 12 Challenge we get to see Kansas travel to Kentucky Saturday night for a game with plenty of stars and storylines. And while the Jayhawks and Wildcats are among the biggest brands in college sports, off the court both teams have players that have done a masterful job of building their personal brands through NIL.
Here’s a look at the top five On3 NIL Valuations in what is easily one of the biggest games of the weekend.