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Justin Edwards receives 2023 Ford F-150 Raptor through new NIL deal

Justin Edwards was recently tabbed as the projected top pick in the 2024 NBA Draft by the folks over at The Athletic — but that’s not the only major headline involving Kentucky’s five-star freshman this week.

On Friday morning, local Lexington car dealership Paul Miller Ford posted on Instagram that the company has entered into a name, image, and likeness (NIL) deal with Edwards. As part of the agreement, Paul Miller gifted Edwards with a brand new, black 2023 Ford F-150 Raptor pickup truck, which holds an MSRP value of roughly $77,000.