The University of Kentucky’s NIL partnership with JMI Sports has come under the microscope lately. As the school has decided to move its collective in-house to create the Champions Blue, LLC. to manage the athletic department as a separate business entity, many have had questions about how this process all works and how players will get deal done in the new world. We’re starting to get some more transparency from all parties involved.
In a recent episode of the “Behind the Blue Podcast“, Kentucky executive vice president for finance Eric Monday sat down with Kentucky athletics director Mitch Barnhart and JMI Sports Properties president Paul Archey to discuss the new space in college athletics that includes revenue-sharing from the university and NIL work with JMI to help student-athletes get paid in this new world order via the BBNIL suite after the House settlement was passed.