As we watch current college players jump into the NIL marketplace, it’s worth keeping an eye on how the changing landscape will impact the next crop of stars. This morning, Rivals’ Rob Cassidy ranked the top five high school basketball players in terms of marketability, and, as you might expect, the list includes some of Kentucky’s biggest targets.
Jalen Duren, who just wrapped up his official visit to Lexington, is No. 4, followed by 2023 phenom DJ Wagner, long considered a UK lean due to John Calipari’s relationship with his father, Dajuan Sr.