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Is Benny Snell a Heisman contender? UK just launched a website to promote him.

Benny Snell’s fast start has been a big part of the University of Kentucky football team’s early-season success. The junior running back has rushed for 540 yards and seven touchdowns this year and he keyed the Wildcats’ offense in their upset of No. 14 Mississippi State at Kroger Field last Saturday, running for 165 yards and four touchdowns.

Snell is chasing Sonny Collins’ all-time UK rushing record, and some college football pundits are beginning to mention Snell as a legitimate contender in the chase for the Heisman Trophy.

CBS Sports’ Dennis Dodd ranked Snell fourth in his “Heisman Hype” rankings after the win over Mississippi State.