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Inside the Midnight Yell, a College Football Tradition Unlike Any Other

A glorified pep rally, it’s difficult to truly capture the scale of the Yell. Kyle Field is a coliseum. Like the Mercedes-Benz Stadium in Atlanta, it’s impossible to capture the magnitude of the stadium and the fans in the stands with pictures.

Fans began gathering around 11:30 local time to get the best seats in the house. Once the clock struck midnight, an A&M Yell Leader began with a cheer, followed by a little corny trash-talk.

“We’ll show Kentucky what a football school looks like!” Most of the mocking was directed toward the “basketball school,” before the A&M basketball team was introduced to the crowd.