Don’t take my word for it. That comes from Alex Kirshner, one of a few authors for the upcoming e-book Sinful Seven: Sci-Fi Western Legends of the NCAA, brought to you by the fine folks from SB Nation and Banner Society. The part fiction and non-fiction collaboration takes a look at the early years of the NCAA to explain how he got to where we are today.
College athletics is a multi-billion dollar industry. As evident by the ongoing talks amid the coronavirus, its economic footprint leaves an enormous impact on the area surrounding the school and how the institution of higher learning operates.