The NIL (name, image, and likeness) is a continued talking point among college administrators and most others in the collegiate sports realm.
There are many impacts that the new rulings are going to have on athletes. Some of those could be negatives for the athletes, especially if they’re deemed employees of the NCAA or a company for which they’re sponsoring.
On top of that, there could be concerns with boosters using NIL opportunities to lure players to a specific school.
One type of ideology that immediately comes to mind is the issues in “The Blind Side” that Michael Oher had to go through when committing to Ole Miss and not another SEC program.