Beginning next summer college student-athletes in the state of Florida can legally make money through endorsements.
Friday morning Florida Governor Ron DeSantis signed a bill into law gives student-athletes the right to profit from their name, image and likeness. Unlike the similar laws passed in Colorado and California that will not go into effect until 2023, the floodgates will open in Florida beginning July 1, 2021.
During the signing ceremony DeSantis sent a message to all prospective college athletes.
“I just want to say Florida is leading on this and if you’re a blue-chip high school recruit out there trying to figure out where to go I think any of our Florida schools is a great landing spot,” DeSantis said, courtesy of The Athletic’s Manny Navarro.