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Florida becomes first state to implement name, image, likeness compensation

Compensation for name, image, likeness is finally on it’s way to NCAA athletes in a decision many consider long overdue.

Friday, the state of Florida became the first state to approve of NLI compensation without waiting for a vote from the NCAA that many other states are hindering their decisions on.

According to Darren Heitner, Gov. Ron DeSantis signed a college athlete name, image & likeness bill, which will become effective July 1, 2021. It will allow college athletes in Florida can sign paid endorsement deals.

California was the first state to discuss legislation on NLI compensation, but the Sunshine State is the first to pass a bill.