Dontaie Allen was the first University of Kentucky player to announce a deal when Name, Image, Likeness laws went into effect July 1, and according to a new report, that hustle continues. Josh Gerben is reporting that Allen filed two trademarks on July 1: “A11EN,” featuring his jersey number, and “Donatie Allen.” The trademarks were filed with the intent to launch a basketball shoe, clothing line, and series of camps.
Dontaie Allen, the first Kentucky Wildcat to sign a deal under new NIL rules, filed 2 trademarks on July 1st:
1.