The Nike Book 1 is set to release this holiday season, the first of many signature sneakers for former Kentucky star Devin Booker. Averaging a career-high 27.8 points this past season — 33.7 in 11 playoff games — the Grand Rapids native has become the face of the Phoenix Suns. And that’s with the franchise adding fellow superstars Kevin Durant and Bradley Beal.
And with that level of stardom as a three-time NBA All-Star and All-NBA member comes celebrity status and branding opportunities. He’s already been sponsored by the likes of Nike, Foot Locker, Finish Line, Corona, 2K Sports, Chevrolet and Call of Duty.