Colin Cowherd has made a career out of saying things no one else dares to say; sometimes it's better to just not say anything. Sometimes he’s insightful. Other times… well, let’s talk about the “other times.”
On FS1’s The Herd, Cowherd lobbed another viral grenade by declaring the Big Ten is now the best conference in college football—not because of national titles or head-to-head wins, but because of where the money comes from.
“Big Ten money is Hollywood, tech, and financial centers,” Cowherd said. “There’s a lot of car dealerships in the SEC.