According to Ross Dellenger of Sports Illustrated, the SEC has officially lifted its ban on stadium-wide alcohol sales, with its effective start date being August 1.
News: The #SEC has lifted the ban on stadium-wide alcohol sales, with restrictions, source says. Effective date is Aug. 1.
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— Ross Dellenger (@RossDellenger) May 31, 2019
While there will be restrictions, the decades-old bylaw prohibiting SEC schools from selling alcohol in general seating areas at athletic venues is no more.
Last season, Arizona, Oregon, Boston College, Oklahoma State, and Colorado allowed alcohol sales in both general seating and premium areas, while Illinois, Rutgers, Oklahoma, and Texas Tech will be doing the same this fall.