ATLANTA — College athletes say pitfalls in NIL deals can take many forms. They might reject an offer due to too little compensation. They may not have a seat at the table in a marketing campaign or if they do, they might interact with a serial mansplainer. Or, they might have to pay for supposedly free products with the hope that they’ll later be reimbursed.
On social media, billboards and even cable TV, you’ll see the proof of NIL contracts that have been signed and executed. But what went wrong in the offers or negotiations for NIL deals that never materialized?