A new era of NIL is here at the University of Kentucky.
Wednesday night a few hundred people gathered at Manchester Music Hall for the “Drive Like a Wildcat” event. Hosted by Athlete Advantage, the night reached a crescendo when Paul Miller Ford debuted a brand new commercial with Will Levis for the new Ford Big Bend Bronco. When the ad hits central Kentucky TV stations, you’ll think you’re watching a Super Bowl ad.
Athlete Advantage did not throw a big party just to watch a Will Levis commercial.