With a presidential election among us and a virus ripping through the world, cable news ratings are up 72% in 2020.
The same cannot be said for sports.
The 2020 NBA Finals between the Los Angeles Lakers and the Miami Heat drew the lowest-rated Finals in history. Game 3 went head-to-head with Sunday Night Football, and the outcome was not what the NBA had hoped for. Viewership topped at 5.94 million — a 56% decline from 2019’s NBA Finals.
The 2020 World Series between the Tampa Bay Rays and the Los Angeles Dodgers was the lowest-rated World Series in history.